At first I was a little skeptical about this brand but I decided to purchase two bottles of their Simply White, one to taste and one to keep in my collection. So I was pleasantly surprised first by the aroma of citrus and melon and then the fresh bouquet of peach with the suddenness of honey. It reminded me of a bright summer day. Believe me, I have had my share of 90 point wines one hundred dollar bottles of wine and I could drink this wine everyday. I don't think that my second bottles is going to say in my collection very long. This wine is a great conversation piece and the taste will bring you back for more. - William Jackson